As a long time fan of “streetwear” and “underground” brands, I think it’s time to move forward and to start blurring the lines between street and lux. This doesn’t mean simply raising the prices of street gear, it means looking beyond graphics and thinking more about fit and function.
I won’t name names but certain labels that used to be dope have become stale — shiny screenprints and corny wordplay on t-shirts is so 2006, but the “streetwear” scene remains overrun with gaudy logos and tacky graphics. Enough with printing Disney …

When Yves Saint-Laurent passed away last year, the fashion world knew that an icon was lost. Revolutionizing the second half of 20th century fashion, Yves Saint-Laurent’s mark in the industry would certainly be remembered and embraced, having his influences continue to be carried out after his death. Who would have known though that his influences would stretch out beyond the mass luxury and world of couture and into the realms of the streetwear industry? Yves Saint-Laurent had the ability to transform any inspiration into the most beautiful and artistic, yet …

A thriving streetwear line, Paper Root Clothing is on the roll with its hot designs.  SoJones.com got the chance to talk with the man behind the line, Gregory Dettra.
S [SoJones.com]: How and when did Paper Root clothing start? Who’s the mastermind behind the clothing line?
GD [Gregory Dettra]: Paper Root started a little over two years ago in North East Florida. It is basically just me, but I have some silent contributors that assist with alot of the processes and curating. I had come into possession of a 30-year old screen …

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Italian MotoGP champion Andrea Dovizioso created a limited edition jeans collection called Gas4Dovizioso exclusively for the Gas brand.
The Italian has made his own modifications to the ‘Darline’ and ‘Morris’ styles produced by the company, giving them a vintage worn look through tears and bleach washing. The range will be named ‘GAS4DOVIZIOSO’ and feature the rider’s logo and signature.
GAS will present the line this month as part of the ‘Denim Mania’ campaign, with Dovizioso himself meeting fans at the GAS store. The purchase of a pair of the jeans will give …

Zagger has been in business for more than 35 years, it has 5 stores in Chelmsford – Zagger Basic, its casual menswear shop; Zagger Fashion, its premium menswear offer; Zagger Menswear, its formal menswear tailoring shop; Zagger Womenswear, a designer womenswear offer, and a Hugo Boss franchise store.
On top of their current portfolio the group is going to opena Streetwear store called Designer Stockroom in the next few months. The shop is going to be similar to Superdry and Diesel and it will be based in the Meadows shopping centre …

What’s new in mens streetwear, hip hop, skate and urban clothing? Check out The Urban Shop for all the latest. They’ve put together a few pages on hip hop history, streetwear and skateboard clothing trends. It’s obvious they believe in mashing up urban clothing styles and fashions. As hip hop legend Afrika Bambaataa once said “we may be hip hop heads but start looking through our vinyl collections and you’ll find other types of music” and it’s the same with the clothes at The Urban Shop. They even …

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