As a long time fan of “streetwear” and “underground” brands, I think it’s time to move forward and to start blurring the lines between street and lux. This doesn’t mean simply raising the prices of street gear, it means looking beyond graphics and thinking more about fit and function.
I won’t name names but certain labels that used to be dope have become stale — shiny screenprints and corny wordplay on t-shirts is so 2006, but the “streetwear” scene remains overrun with gaudy logos and tacky graphics. Enough with printing Disney …

Italian MotoGP champion Andrea Dovizioso created a limited edition jeans collection called Gas4Dovizioso exclusively for the Gas brand.
The Italian has made his own modifications to the ‘Darline’ and ‘Morris’ styles produced by the company, giving them a vintage worn look through tears and bleach washing. The range will be named ‘GAS4DOVIZIOSO’ and feature the rider’s logo and signature.
GAS will present the line this month as part of the ‘Denim Mania’ campaign, with Dovizioso himself meeting fans at the GAS store. The purchase of a pair of the jeans will give …