When Yves Saint-Laurent passed away last year, the fashion world knew that an icon was lost. Revolutionizing the second half of 20th century fashion, Yves Saint-Laurent’s mark in the industry would certainly be remembered and embraced, having his influences continue to be carried out after his death. Who would have known though that his influences would stretch out beyond the mass luxury and world of couture and into the realms of the streetwear industry? Yves Saint-Laurent had the ability to transform any inspiration into the most beautiful and artistic, yet …

A thriving streetwear line, Paper Root Clothing is on the roll with its hot designs.  SoJones.com got the chance to talk with the man behind the line, Gregory Dettra.
S [SoJones.com]: How and when did Paper Root clothing start? Who’s the mastermind behind the clothing line?
GD [Gregory Dettra]: Paper Root started a little over two years ago in North East Florida. It is basically just me, but I have some silent contributors that assist with alot of the processes and curating. I had come into possession of a 30-year old screen …

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Italian MotoGP champion Andrea Dovizioso created a limited edition jeans collection called Gas4Dovizioso exclusively for the Gas brand.
The Italian has made his own modifications to the ‘Darline’ and ‘Morris’ styles produced by the company, giving them a vintage worn look through tears and bleach washing. The range will be named ‘GAS4DOVIZIOSO’ and feature the rider’s logo and signature.
GAS will present the line this month as part of the ‘Denim Mania’ campaign, with Dovizioso himself meeting fans at the GAS store. The purchase of a pair of the jeans will give …