As a long time fan of “streetwear” and “underground” brands, I think it’s time to move forward and to start blurring the lines between street and lux. This doesn’t mean simply raising the prices of street gear, it means looking beyond graphics and thinking more about fit and function.
I won’t name names but certain labels that used to be dope have become stale — shiny screenprints and corny wordplay on t-shirts is so 2006, but the “streetwear” scene remains overrun with gaudy logos and tacky graphics. Enough with printing Disney …

A thriving streetwear line, Paper Root Clothing is on the roll with its hot designs.  SoJones.com got the chance to talk with the man behind the line, Gregory Dettra.
S [SoJones.com]: How and when did Paper Root clothing start? Who’s the mastermind behind the clothing line?
GD [Gregory Dettra]: Paper Root started a little over two years ago in North East Florida. It is basically just me, but I have some silent contributors that assist with alot of the processes and curating. I had come into possession of a 30-year old screen …

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