As a long time fan of “streetwear” and “underground” brands, I think it’s time to move forward and to start blurring the lines between street and lux. This doesn’t mean simply raising the prices of street gear, it means looking beyond graphics and thinking more about fit and function.
I won’t name names but certain labels that used to be dope have become stale — shiny screenprints and corny wordplay on t-shirts is so 2006, but the “streetwear” scene remains overrun with gaudy logos and tacky graphics. Enough with printing Disney …