Italian MotoGP champion Andrea Dovizioso created a limited edition jeans collection called Gas4Dovizioso exclusively for the Gas brand.

The Italian has made his own modifications to the ‘Darline’ and ‘Morris’ styles produced by the company, giving them a vintage worn look through tears and bleach washing. The range will be named ‘GAS4DOVIZIOSO’ and feature the rider’s logo and signature.

GAS will present the line this month as part of the ‘Denim Mania’ campaign, with Dovizioso himself meeting fans at the GAS store. The purchase of a pair of the jeans will give the buyer entry to a MotoGP competition, with the grand prizes a pass for the Barcelona round of the World Championship, a Honda SH125 scooter and vouchers for GAS stores.
The jeans will be sold in all Gas flagship stores in Italy and in select multibrand boutiques.

Source article:
http://www.sportswearnet.com/